What is the customer value hierarchy

No wonder, the reader is confused about the value word that s/he uses so often. When used in the vernacular it does not matter, but when used as a technical term, like Customer Value, the meaning ...

The metric of customer lifetime value (CLV) has been put to great use by major brands like Disney and Amazon. With a deep well of first-party data and a team of data scientists, they can predict how ...

Unlocking value and driving valuable growth is a desirable trait among most marketers, but doing so proves tricky. Chris Attewell, chief executive officer at Search Laboratory, explains how to do this ...

Now, more than ever, customers have endless options and information at their fingertips. With time, money, and resources becoming increasingly precious, fostering confidence and loyalty is key to ...

Delighting customers is not about targeting them down to the individual. It is about providing intuitive value, preserving trust through accurate communications, and solving long-term problems.

Customer experience seems to hold the key to shoring up long-term relationships and creating sustained value for businesses – a belief that is becoming increasingly strong among C-level ...

Industries’ interest in kiosks as an asset for driving customer value through positive engagement is on an upward growth trajectory. Kiosks are no more used just for low-value transactional marketing ...

If we can't understand what best looks like, then we can't provide that extra level of value. A more commonplace practice among SaaS vendors is to track customer success, although in many cases this ...

Our approach to delivering rapid success for our customers starts by making it easy and frictionless to realize the value of a #TrueDataOps approach including automation, orchestration and ...

VeEX, a global player in innovative test and measurement solutions for next-generation networks, is once again the proud recipient of Frost & Sullivan’s Customer Value Leadership Award for the global ...

MultiChoice has continued to add more value to our customers with more local and international content delivered on the DStv and GOtv platforms. Customers are now able to watch new and exciting ...

What can restaurants learn from entertainment giants like Netflix? Subscription programs are hitting the restaurant industry as the next level of loyalty, enabling brands to lock in recurring revenue ...